CultivatED Group
Our Why: Building ProPOP, Fueled by Purpose
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September 25, 2026

Our Why: Building ProPOP, Fueled by Purpose

Two best friends of over 20 years, both moms, asked a simple question: why does getting enough protein have to feel like a chore? So they made ProPOP, a refreshing, delicious boost built for real, busy days. Because when women feel good, incredible things happen.

We are two best friends of over 20 years, moms, and co-founders who believe that taking care

of yourself should feel good, taste good, and fit into real life.

ProPOP was born from a simple idea: why did getting enough protein have to feel like such a

chore? We wanted something refreshing, delicious, and functional that we could reach for

throughout our busy days. Something that didn't feel like another task on an already overflowing

to-do list.

So we created it ourselves.

As women, mothers, and entrepreneurs, we know how easy it is to put everyone and everything

else first. Between raising families, building a business, and navigating the beautiful chaos of

everyday life, we've learned that taking care of ourselves isn't a luxury. It's what allows us to

show up for the people and things we love.

What fuels us every day is knowing that we're building something bigger than a beverage. We're

building a brand that encourages women to prioritize themselves, chase their ideas, and believe

that they don't have to choose between being incredible moms and pursuing their own dreams.

Our hope is that ProPOP becomes a small part of your day that reminds you to refuel, recharge,

and keep going.

Because when women feel good, incredible things happen.

By Carly Glotman & Amrita Johal, Co-Founders of ProPOP, CultivatED Group

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