When Life Gives You Lemons, Make It Electric

From rock and roll to skincare, Shelley Hayes has built a life around creating, reinventing and refusing to follow a conventional path.

Shelley is a Canadian artist, creative director and single mom of two who has spent more than 17 years working across art, design, photography and music. She toured in rock and roll bands, built creative businesses, made flower crowns for celebs like Ariana Grande, produced music and has always been drawn to one thing: building something from an idea.

Then, while working on her music, Shelley suddenly lost the hearing in one ear. Music had been such a huge part of her identity, and the experience forced an unexpected pivot. In that quieter space, she started thinking about what might come next.

Skincare had always been something she loved, but she was frustrated by how complicated the industry had become. As a busy single mom, she didn’t want ten products or a 10-step routine. She wanted one beautiful, hardworking product that could do more. So she decided to create it.

That idea became Electric Lemonade Beauty, a Canadian skincare brand built around high-performance, science-backed skincare without the noise. Its first product, After Hours, is a multipurpose hydrating rescue mask designed for real life: late nights, busy mornings, tired skin and women who simply don’t have time for all the rules.

Since launching, Shelley has been building Electric Lemonade from the ground up, turning an idea into a growing brand with sold-out product, reorders, retail partnerships, press and a community that continues to grow largely through word of mouth.

But the biggest motivation behind it isn’t skincare. It’s her daughters.

Shelley wants them to grow up watching their mom dream ridiculously big. She wants them to see that life can change, plans can fall apart, and you can still decide what happens next. That with a clear vision, a lot of hard work and the willingness to keep going, you can build something entirely new.

Losing her hearing could have simply been a lemon. Instead, Shelley decided to make something electric.

Socials:

electriclemonadebeauty.com

@electriclemonadebeauty